Digital Out Of Home
What is DOOH?
DOOH (Digital Out-Of-Home) refers to advertising that is displayed digitally in public environments. This type of advertising is becoming more effective than traditional (static) billboards because technology allows an advertiser to maximize their campaign's reach and control them in real time. In a world where advertising is being “tuned” out, Digital Billboards are being viewed and remembered more and more.
Real-time Messaging and Dynamic Advertising
We offer the ability for advertisers to have near real-time updates to their marketing campaigns. Do you have a network of restaurants and want to direct people to their nearest location? Geofenced campaign design. Do you sell products that are purchased when it rains? Update content after analyzing weather data. Do you want to tailor your ads based on the demographics of viewers? Image recognition allows you to switch ad copy for your more relevant audience. DOOH can do that and more.
Reporting & Analytics
When you use DOOH you can trust you are getting the impressions you paid for and get detailed reports on campaigns including viewership analytics, and proof-of-play. This helps advertisers stay on top of their campaigns but also can be used by advanced analytics technology vendors to build real-time models with operational metrics.
DOOH is Key
It is easy to purchase ads, control your messaging, and target the clients your business is looking for, all where they are less distracted, less annoyed, and more likely to remember your brand. Digital-Out-Of-Home Advertising.
Learn how to earn revenue through DOOH digital displays. ➙
